Theatre
Software as a Product Differentiator
Roger Mazzella
43:35
EOC 2022
43:35
About This Session
With the rapidly increasing prevalence of IoT smart devices, most user experiences are now digital, making modern software the ultimate product differentiator. However, for the product developer, perfecting software is more than just updating user features and functionality; the challenge is creating unique user interactions that result in increased adoption and sales. This talk will explore how differentiating your product UI/UX through software can maximize your overall business outcomes. We’ll also explore how innovative strategies like embedded digital advertising can turn devices into continuous revenue generators.
About Roger Mazzella
Roger Mazzella is the Sr. Product Manager for The Qt Company in charge of Qt's cross platform UI/UX software offering for strategic industries, initiatives and partnerships. Prior to joining The Qt Company, Roger brought state-of-the-art Regulatory and Clinical Software applications and services to the Medical Device and Diagnostics industry and delivered quality engineering solutions and products for numerous multinational and Fortune 500 customers. Roger also worked as a Quality and Regulatory engineer, making significant contributions to the validation and verification of patient monitoring systems.
Roger received his Master's degree in Biomedical Engineering from Worcester Polytechnic Institute, where his focus of study was on medical device design and FDA regulatory law. He received his Bachelor of Science in Electrical Engineering from Lehigh University, where he won awards in electronic design from the Institute of Electrical and Electronics Engineers.
About The Qt Company
The Qt Company develops and delivers the Qt development framework under commercial and open source licenses. We enable a single software code across all operating systems, platforms and screen types, from desktops and embedded systems to wearables and mobile devices. Qt is used by approximately one million developers worldwide and is the leading independent technology behind millions of devices and applications. Qt is the platform of choice for in-vehicle systems, medical devices, industrial automation devices, and other business critical application manufacturers, and is used by leading global players in more than 70 industries.
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