Embedded development isn’t just about getting the firmware to run anymore. AI at the edge, growing security demands, and the push for open standards are changing the rules quickly. Teams that ignore these shifts are getting blindsided by missed deadlines, blocked features, and compliance headaches.

In this talk, we’ll break down how each of these forces is reshaping the work, why older habits make it worse, and what you can do to adapt without blowing up your process. You’ll leave with practical ways to cover your A.S.S. and keep your projects smart, safe, and ready to connect.