In the embedded systems industry, technical prowess often takes center stage. Yet, in my observation, many projects falter not because of engineering challenges, but due to shortcomings in product and portfolio management. This talk examines how these crucial aspects have become a significant vulnerability in numerous embedded systems projects.

We'll look at common pitfalls in product and portfolio management, their ripple effects throughout project lifecycles, and practical strategies to address these issues. The discussion will cover implementing agile methodologies tailored for embedded systems, aligning product vision with market demands, and harmonizing portfolio decisions with broader corporate strategies.

Drawing from real-world examples, we'll explore how effective management practices can steer challenging projects towards successful outcomes. Attendees will gain insights into transforming potential project pitfalls into opportunities for delivering quality embedded systems, even when faced with difficult starting conditions.